Back pain is the number 1 widespread disease! About one quarter of all days missed due to illness are caused by musculoskeletal diseases such as back pain.
Affected individuals seeking for help will find countless offers for products and methods that promise relief. Having so many different options, it is hard to identify which ones actually help against back pain and which ones do not. Affected individuals are helpless in the face of a flood of information and ultimately only able to guess which information or what product to trust. On the other hand, manufacturers of products that can actually help against back pain face the problem of setting themselves apart from the mass of offers.
That is why we established the AGR seal of approval more than 25 years ago. It is awarded by an independent medical commission and confirms: “This product can help prevent back pain.”
With the AGR seal of approval, affected individuals as well as doctors and therapists have a legitimate decision-making tool for recommending, buying and using back-friendly products. As a manufacturer, you have the opportunity to set yourself apart from other offers and gain trust since the back friendly characteristics of your products have been confirmed by a medical commission.
To reinforce this effect, we use our communicative power to promote and boost confidence in the AGR seal of approval and the products bearing it.
The AGR seal of approval is exclusively awarded to products that have proven their back-friendly properties to an independent board of experts from various medical fields.
The multidisciplinary, independent and transparent examination has already been checked by the portal Label-Online „Die Verbraucherinitiative e. V.“ and rated as particularly recommendable.
The European Intellectual Property Office (EUIPO) has also recognized the examination proces as well as the AGR seal of approval as an EU trademark and thus as absolutely reputable and trustworthy.
This ensures the highest quality and informatiove value of the AGR seal of approval.
AGR has great communication skills and has helped us to convey Opel's expertise in 'Healthy Sitting' on a high level.
Our customers show great acceptance of the seal. Specialist retailers use the seal of approval in their sales literature to verify the quality of the respective product and indicate how back-friendly it is. Increasingly, we see more and more customers asking directly about back-friendly products.
It was and is very helpful for us to be able to revert to a partner that is anchored so firmly in the market and that enjoys the trust and confidence of the health associations and sports experts. For us, partnership with the AGR is a long-term strategic decision. We are constantly in close contact and feel well looked after.
To have AGR's backing has helped immensely, with the board of experts giving full support to our ideas. Together with the AGR board, we have really been breaking the ground here to inform medical professionals, health experts and the general public about these new findings.
The AGR-Seal of Approval has enormously gained in importance over the last years. It represents a helpful and trustworthy guide in decision making for the consumer. Our own back friendly products gain due appreciation through the AGR certification. Moreover, the AGR provides a platform for an interdisciplinary exchange of ideas.
We realise, that customers explicitly ask their retailer for AGR certified chairs. Others come to us because their physiotherapist drew ergonomic solutions to their attention. By now also the retailers pass exams to become certified – therefore one thing has led to another. Tender terms often include the AGR certification as a requirement.
The AGR possesses an outstanding reputation, because it’s neutrality. The mutual aim is a higher one than the enterprising generation of revenues. It is about acting preventive rather than curative, also with safety shoes. From head to toes everything is connected.
Nearly every company doctor and safety officer is familiar with the AGR. To us the AGR Seal of Approval is a conformation of our efforts to do more than simply incorporate a steel cap. We earned ourselves a unique proposition in our sector and we differentiate ourselves therefore from competitors who’s marketing messages partly lack further verification.
The AGR as a communication partner supports your message!
Become a partner in the AGR network – together against back pain!