The AGR seal of approval
More than an award
You produce and distribute back-friendly products?
Ergonomics is important to you in the development of your products?
You make the lives of your customers better with your products?
Show it with the AGR seal of approval “Tested & recommended”!
Back pain is the number 1 widespread disease! About one quarter of all days missed due to illness are caused by musculoskeletal diseases such as back pain.
Affected individuals seeking for help will find countless offers for products and methods that promise relief. Having so many different options, it is hard to identify which ones actually help against back pain and which ones do not. Affected individuals are helpless in the face of a flood of information and ultimately only able to guess which information or what product to trust. On the other hand, manufacturers of products that can actually help against back pain face the problem of setting themselves apart from the mass of offers.
That is why we established the AGR seal of approval more than 25 years ago. It is awarded by an independent medical commission and confirms: “This product can help prevent back pain.”
With the AGR seal of approval, affected individuals as well as doctors and therapists have a legitimate decision-making tool for recommending, buying and using back-friendly products. As a manufacturer, you have the opportunity to set yourself apart from other offers and gain trust since the back friendly characteristics of your products have been confirmed by a medical commission.
To reinforce this effect, we use our communicative power to promote and boost confidence in the AGR seal of approval and the products bearing it.
Your path to the AGR seal of approval
The AGR seal of approval is exclusively awarded to products that have proven their back-friendly properties to an independent board of experts from various medical fields.
The multidisciplinary, independent and transparent examination has already been checked by the portal Label-Online „Die Verbraucherinitiative e. V.“ and rated as particularly recommendable.
The European Intellectual Property Office (EUIPO) has also recognized the examination proces as well as the AGR seal of approval as an EU trademark and thus as absolutely reputable and trustworthy.
This ensures the highest quality and informatiove value of the AGR seal of approval.
Become part of the AGR back pain prevention network
Andrew Leuchtmann
Senior Manager Operational Excellence (OpEx) GME Vehicle Engineering
Adam Opel AG
Adam Opel AG
AGR has great communication skills and has helped us to convey Opel's expertise in 'Healthy Sitting' on a high level.
Wolfgang Moosleitner
Head of Sales and Marketing
TOGU GmbH
TOGU GmbH
Our customers show great acceptance of the seal. Specialist retailers use the seal of approval in their sales literature to verify the quality of the respective product and indicate how back-friendly it is. Increasingly, we see more and more customers asking directly about back-friendly products.
Michael Eckerl
CEO
SLASHPIPE GmbH & Co. KG
SLASHPIPE GmbH & Co. KG
It was and is very helpful for us to be able to revert to a partner that is anchored so firmly in the market and that enjoys the trust and confidence of the health associations and sports experts. For us, partnership with the AGR is a long-term strategic decision. We are constantly in close contact and feel well looked after.
Josef Glöckl
CEO
aeris GmbH and inventor of the Swopper
aeris GmbH and inventor of the Swopper
To have AGR's backing has helped immensely, with the board of experts giving full support to our ideas. Together with the AGR board, we have really been breaking the ground here to inform medical professionals, health experts and the general public about these new findings.
Nikolaus King
former CEO
officeplus GmbH
officeplus GmbH
The AGR-Seal of Approval has enormously gained in importance over the last years. It represents a helpful and trustworthy guide in decision making for the consumer. Our own back friendly products gain due appreciation through the AGR certification. Moreover, the AGR provides a platform for an interdisciplinary exchange of ideas.
Michael Kläsener
Ergonomics expert
Sedus Stoll AG
Sedus Stoll AG
We realise, that customers explicitly ask their retailer for AGR certified chairs. Others come to us because their physiotherapist drew ergonomic solutions to their attention. By now also the retailers pass exams to become certified – therefore one thing has led to another. Tender terms often include the AGR certification as a requirement.
Thomas Wagner
Head of marketing
Louis Steitz Secura
Louis Steitz Secura
The AGR possesses an outstanding reputation, because it’s neutrality. The mutual aim is a higher one than the enterprising generation of revenues. It is about acting preventive rather than curative, also with safety shoes. From head to toes everything is connected.
Nearly every company doctor and safety officer is familiar with the AGR. To us the AGR Seal of Approval is a conformation of our efforts to do more than simply incorporate a steel cap. We earned ourselves a unique proposition in our sector and we differentiate ourselves therefore from competitors who’s marketing messages partly lack further verification.
What you can expect
Use the AGR seal of approval as an element of trust!
- The AGR seal of approval confirms your customers: “This product can help prevent back pain!”
- Your product is tested and recommended by independent doctors and therapists!
- With the AGR seal of approval, you provide your customers an added buying confidence!
The AGR as a communication partner supports your message!
- Press network of 3,500 health journalists (about 140 million printed copies annually)
- In addition to online communication channels (e. g. the four language AGR website), we reach people to whom the health of their back is important through the AGR magazine with a circulation of about 1 million print copies a year (distributed in more than 7,400 practices, clinics etc.).
- Medical specialists are informed with news related to condition-oriented prevention, products recognised by the AGR and technical articles in “AGR aktuell” (circulation about 17,000 print copies + online edition).
Become a partner in the AGR network – together against back pain!
- The network of doctors & therapists, medical associations, the industry & specialist dealers as well as affected individuals rely on the AGR seal of approval for more than 25 years!
- 150,000 doctors & therapists of about 40 associations dedicated to the topic of back pain!
- Over 70 industry partners and more than 450 AGR-certified speciality dealers rely on the AGR seal of approval!
Aktion Gesunder Rücken e. V. - Initiator of the alliance against back pain
150,000 doctors and therapists behind AGR
