Become an AGR-certified specialist shop and showcase your expertise in customer advice
For 30 years, we have been working together with sufferers, doctors and therapists, manufacturers of back-friendly products, medical associations and specialist retailers to enable people to live their lives free from back pain. An important component here is the competent advice provided by the salesperson on site. What do users need to look out for when buying everyday items that relieve or prevent back pain? How do differences in quality become apparent? Interested parties should obtain answers through competent advice before making a purchase.
With AGR specialist shop certification, you can build your customers’ trust and position yourself as a knowledgeable point of contact for ergonomic and back-friendly products.
Requirements for certification
- Participation in the online training course
- AGR-certified products in specialist shops
- Good product knowledge and advisory skills
Contents of the online training course
- Ergonomic and anatomical principles
- Knowledge of the spine and musculature
- Tips for a back-friendly daily routine
- Regular further training available

Your benefits for you as a certified specialist shop
Demonstrable expertise in advising your customers
Greater trust thanks to AGR certification
Recommendations from doctors and therapists within the AGR network
Stronger competitive positioning
Greater visibility for your specialist shop
Die Zertifizierung im Überblick
Prerequisite
- At least one AGR-trained consultant on site (refresher training required every 5 years)
- AGR-tested products in specialised shops
- Excellent product knowledge
Duration, scope & times
- Programmes always start in September, or can be joined at any time during the year
- Self-study with free time management
- No attendance times
Teaching material
Once you have registered, you will receive access data for the AGR online portal by e-mail. In addition to the course content, you will also find the exam questions there.
Costs
- 365 € per year for certification in one product area
- up to 2 training participants are included if required (each additional participant 60 € per year)
- 60 € for certification in other product areas (regardless of the number)
Online exam
You can also work through the training documents and answer the approx. 20 exam questions in stages. The answers are saved at each interruption and you can continue working at the same point later. The result is displayed immediately after completing the exam.
Your specialist shop certification
After successful participation you will receive your certificate and the door label by post from us. We also provide you with a comprehensive Marketing package with which you can make your special consulting expertise clearly visible.
Any questions about certification? We’re happy to help.
Marian Schmidt
+49 4761 926358-325
Your marketing advantages as a certified specialist shop
The AGR specialist trade certification is a helpful unique selling point to set your company apart from the competition. As part of the certification process, we provide you with a comprehensive marketing package. You can find an overview in the "Advantage programme" flyer. You also have the option of ordering the aids via our order form.

Cartification, Doorplate, Logo

Own page in the online retailer search

Posters, Information signs, Table displays, Roll-Ups, Beachflags

Bis zu 100 Exemplare der Rückenwelt jährlich kostenfrei bestellen.
Additional services relating to back health and advice
Specialist shops can also benefit from online seminars, expert information and other services relating to ergonomics and back health.
Voices on specialist retail certification
Burkhard Nolten
Bettenstudio Burkhard Nolten
Essen, Germany
As the owners of two specialist shops that focus primarily on the topics of "healthy sleep" and "ergonomic sitting and working", we have been a partner of AGR e. V. from the very beginning. Through the certifications, we achieve a greater increase in expertise for our customers and trust in the products and in the dealers is increased enormously. We have always appreciated the very personal, trusting and competent cooperation with the AGR e.V. If the AGR did not already exist, it would have to be invented.
Angelika Zurell
Zurell Guten Tag. Gute Nacht.
Karlsruhe, Germany
We have been involved since 2005. What I particularly appreciate about the course is the clear statements on orthopaedics and the fact that I can rely on the expert contributions. For me, security in consulting is the be-all and end-all in sales. The certificate is highly valued by my customers. An additional advantage: As AGR advertises exactly my target group, customers in the wider area also become aware of me, which is of course great.
Martin Winzer
sitz-art
Berlin, Germany
The employees of sitz-art regularly take part in the online training courses organised by Aktion Gesunder Rücken (AGR) e.V.. The Healthy Back Campaign qualifies our sales staff every year, thus ensuring the professional and personal qualifications of every sitz-art employee. These qualifications and AGR as an established brand in turn form the basis for the success of our customised ergonomics advice.
Guido Kurth
GK Bürodesign
Kempten, Germany
What I think is great about the AGR training is that the specialised trade is trained on the subject of ergonomics and is qualified with the certificate to advise customers on ergonomic issues.
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